Who to follow on Instagram #8


Joëlle @inblckandwht

Quite possibly the most carefully curated palette of whites, black, greys and grey-blue. Joëlle’s feed is peppered with sweet and beautiful photos of Little Phoenix the real star of the show – her curly haired little boy and apple of her eye. This is the place to come for those of you wondering how to create a real brand identity on your instagram – consistency and quality are two key lessons from Joëlle.


  1. Brittany
    May 4, 2016 / 3:18 pm

    love how curated this feed is – nice tip x

  2. Cynthia Thum
    May 4, 2016 / 3:22 pm

    you’re a genius this is a great lil series x