Those infuriating, beloved little squares…

For months I’ve been complacent with Instagram – using it too little because I hate the non-chronological feed. I hadn’t seen much of a difference in engagement since the algorithm reared it’s ugly and hated head. So I’ve kept plodding along.. business as usual. That was until about a week ago when overnight my engagement plummeted -83% and I was like…
‘da fuck’.

I know that Mel has voiced her pain recently at the seeming decline of posting content on her blog and regret that she didn’t  engage with Instagram in a more serious way earlier. This has gotten me thinking – is she right? Have I been focussing on the wrong place – has the audience moved to Instagram? I know this is a really minor first world problem but when you invest so much time (5 years for me and 3.5 years for Irish) and effort into creating content you love – it’s quite difficult when no one is seeing your content anymore.

So – I’m going to take this as a positive. I have a great bunch of people who regularly read my content on here but I’ve got a whole new bunch of people who I can engage with via instagram. It’s going to mean totally changing my approach to content creation – it’s going to be structured, less ‘formal’ I want to catch more snaps of my day-to-day – hard when I’m at my desk for 80% of it but I want to take it on as a new challenge for the end of 2017 and into 2018. What sort of content do you like too see on Instagram? I like outfit shots that help me choose new bits for my wardrobe, beauty recommendations and personal posts – what do you like?

Irish… if you’re reading this.. you’re going to get roped into a lot more instagram husbandry over the next few months – thank you in advance for your endless patience! Of course I’ll still be creating content like this because we both really enjoy working together on something at the weekends but I’ll be putting a lot more love into those little digital squares that we all know and love. If you want to follow along with me – you can find me over here.