Bloggers taking over the world! Chiara Ferragni AKA The Blonde Salad for Amazon Fashion

Today Amazon Fashion announced that their new SS16 superstar was none other than our own Chiara Ferragni aka The Blonde Salad.

If you ever needed proof that bloggers are taking over the world… I think this is probably it.

Chiara and business partner Riccardo Pozzoli launched her blog The Blond Salad back in 2009 (I can’t believe how different she looked!) to document her life and style but today TBS is the go-to inspiration for many editors, stylists, photographers and lovers of fashion. It makes me so proud to be part of such an amazing community, very proud to see all the achievements and amazing opportunities bloggers have in 2016!

Chiara has appeared on the covers of magazines all over the world from Vogue and Tatler to InStyle and Grazia,  launched her own shoe and accessories collections, made the Forbes prestigious 30 under 30 in Arts & Style in 2015. With the help of her team of people TBS was the first well known fashion blogger – turned entrepreneur – turned millionaire.

Amazon Fashion EU launched Suki Waterhouse as their last brand ambassador back in September 2015 and is quickly catching up with their cousins across the water – with ex ASOS and Marie Claire leaders at the helm of Amazon Fashion brands like Stuart Weitzman, Kate Spade, Mango, Steve Madden, Allsaints, Michael Kors and Calvin Klein all stocking in the US it’s going to be an exciting ride across Europe over the next year!