Filippa K is officially easy to get hold of in the UK!
Big news for Filippa K! Anyone who’s been reading along since before May when I did my tour of Norway you will know I have a deep and profound love for all things Scandi. Back at the start of the year when I came across Filippa K through Park & Cube it was love at first site. Founded in 1993 Filippa K is now one of the most popular fashion brands in one of the most fashionable countries… Sweden.
Founder and creative director Filippa Knutsson grew up in London which I think creates a beautiful high quality Anglo-Swedish vibe to all her collections. The focus is on top quality materials, classic cuts and mid-range price tag. Yes if you’re used to Primark the prices may make your eyes water but honestly the quality is totally worth it. For a good quality knit, a skirt that could be worn for years or even the perfect grey coat it’s hard to go wrong with Filippa K.
I was pretty shocked to stumble upon a Filippa K store when I was perusing Amazon UK last week – so it turns out everyone can get hold of these gorgeous designs next day – a must if you are based outside of London. Plus you have the benefit of free returns if you’re not a fan.
Another Scandi trend ready to sweep to the UK is Hygge. Watch this space